It’s beginning to look a lot like Crispmas
It’s been a bad week for the humble selection box as over half of Irish consumers say crisps are their top Christmas treat.
As the festive season approaches, a survey of over 1,000 adults has found some 63 per cent of us are most looking forward to our Yuletide food, with 56 per cent voting crisps their top Christmas treat.
The poll of adults across Northern Ireland and the Republic came from popular crisp brand Keogh’s, who are celebrating the launch of their limited edition ‘Crispmas’ crisps, featuring a festive Roast Turkey and Secret Stuffing flavour.
It also revealed some 54 per cent will host Christmas dinner in their own home, while almost a third will head to their parents’ house for a home-cooked meal, with 3pm being the most popular time for tucking into the turkey.
Christmas Day aside, survey respondents indicated a number of pre and post-Christmas traditions that have held strong over the years. While sitting at the table, 91 per cent will always pull Christmas crackers with their family and a naughty 20 per cent will give the dog Christmas titbits under the table.
Speaking about the results, managing director of Keogh’s Farm, Tom Keogh, said: “Our seasonal crisp flavour, Roast Turkey and Secret Stuffing, uses ingredients from the finest local suppliers, as is the case with all our products. The stuffing recipe comes from my mother Denise and will remain a closely guarded family treasure. I will share this much though – the crisps taste fantastic in a leftovers sandwich!”
Tom recently won Marketer of the Year for his outstanding work on developing the Keogh’s ‘Grown with Love’ brand by Marketing.ie Magazine – commended for his ability to transform the humble spud into a successful brand in 14 countries around the world.
The Keogh family, based on a farm in Westpalstown just North of Dublin, launched in Northern Ireland a year ago with their iconic Shamrock & Sour Cream flavoured crisps – sampling at key events across the country such as The Dalriada Festival, The Balmoral Show and The Hillsborough Oyster Festival.
The family now distribute all flavours across Northern Ireland throughout various stores including Tesco, Eurospar, Mace and SuperValu.
As part of their ‘Crispmas’ campaign, the Keogh’s team surprised shoppers by decorating the tree at Victoria Square with packets of their new Christmas flavour, with lucky passers-by treated to complimentary samples.
The limited edition ‘Crispmas’ flavour is available in all stores, while stocks last. All Keogh’s Farm products are certified gluten-free for a coeliac-friendly Christmas. For further information on Keogh’s Farm, please visit www.keoghs.ie.