Turn up the heat on Moy Park’s Summer Successes
With new contracts and New Product Development (NPD), IF&CR caught up with Ellen Wright, Brand Marketing Manager for all the latest Moy Park news this summer
“For Summer 2021 we developed a range of new Moy Park branded products across three categories – Ready to Cook, Added Value and BBQ – all of which have been carefully crafted to bring consumers something different when it comes to chicken” said Ellen.
“With more Moy Park products on shelves, we have seen an increase in our brand awareness across the island of Ireland. Moy Park is now present at more family meal times, from Sunday roasts to quick and easy mid-week dinners – there really is something for everyone!”
“It’s been great year for the brand” said Ellen. “Back in April we secured listings for 12 of our branded products in Asda. With products listed across three categories – barbecue, ready to cook and added value – and including Mango Lime & Coconut Chicken Mini Fillets, Sweet Chilli Drums and Thighs, and an Extra Tasty Roast in the Bag whole chicken, we’re bringing consumers tried and tested family flavours, combined with world cuisine influences.
“We also secured a supply contract for six of our branded products in 33 Tesco stores – another fantastic endorsement. We pride ourselves on being market leaders in innovation and staying ahead of consumer trends. This further enhances our presence and follows listings with Co-Op and Sainsbury’s earlier this year.
“We secured a contract with Iceland Ireland to supply 12 branded products to 27 of its stores across the Republic of Ireland. We have also launched in Marks and Spencer Ireland stores, with Fajita Chicken Chunks and Tomato and Basil Steaks.
“At Moy Park we want to bring people of all ages together with good food and meals in minutes, and to satisfy all tastes and at times to suit, from every occasion including Halloween and Christmas!” said Ellen.
“Products are at the epicentre of this campaign, seamlessly fitting in with our consumers’ busy lives, featuring our signature Garlic and Herb Kievs, our roast in the bag whole chicken along with many other family favourites.
“This campaign will represent all the Moy Park audiences, including Gen Z couples working from home, and our extended and blended families. The campaign will be live across social media, YouTube, video on demand and Google display network – plus competitions!