Personalised nutrition brand Nourished makes Irish debut with exclusive Boots Ireland launch
Personalised nutrition brand, Nourished, has announced its exclusive launch into Boots Ireland, marking the brand’s first ever retail presence in Ireland as it continues to expand its personalised wellness offering internationally.
Launching initially into Liffey Valley in Dublin, customers will be able to access Nourished’s personalised nutrition experience through the retailer for the very first time, bringing AI-powered, tailored supplements to the Irish high street.
Founded by health-tech business Rem3dy Health, Nourished has become known for combining science-backed nutrition with innovative 3D printing technology to create fully personalised daily nutrient stacks designed around an individual’s lifestyle, health goals and wellbeing needs.
The launch comes at a time when consumers are becoming increasingly interested in personalised approaches to health and wellness, but often feel overwhelmed by traditional supplements aisles and unsure where to begin when choosing products suited to their needs.
Designed to simplify that process, Nourished’s “Find Your Formula” quiz provides customers with tailored supplement recommendations based on a range of factors including sleep, energy, immunity, focus, gut health, menopause support and overall wellbeing.
As part of the launch, shoppers visiting Liffey Valley will be able to explore the personalised experience through dedicated in-store wellness questionnaires, helping consumers better understand their own nutritional needs and discover personalised solutions designed specifically for them.
Unlike traditional supplements, Nourished’s patented technology allows up to seven active ingredients to be combined into a single daily gummy stack, carefully layered to support ingredient stability, efficacy and convenience for the consumer.
All Nourished products are vegetarian, sugar-free and gluten-free, whilst also being packaged in plastic-free, environmentally conscious packaging. Manufacturing takes place at the brand’s Birmingham facility, with the company continuing to champion British innovation and sustainable production as it scales internationally.
Melissa Snover, Founder and CEO of Nourished parent company, Rem3dy Health, said:
“We’re incredibly excited to be launching into Ireland for the very first time with Boots, one of the most trusted health and wellness retailers in the market.
“We know consumers are becoming far more invested in their wellbeing, but many still feel confused by the traditional supplements category and don’t necessarily know which products are right for them or where to start. Our goal has always been to simplify nutrition through personalisation and technology, helping people feel more confident in the choices they’re making for their health.”
