The supermarket chain said it plans to grow its nationwide presence, creating at least 150 jobs and adding to its existing 223 stores this year. It currently employs about 16,000 people.
SuperValu reported sales of €3.237 billion for 2021 as it increased weekly customers to 2.7 million during the year.
The retailer said its “robust” sales performance was driven by larger weekly shops, the success of own brand products and the demand for online and home delivery services.
Its online shopping service continued to growth in 2021, with sales representing a 10% increase on the previous year’s demand surge which had soared 173% due to the Covid-19 outbreak.
“The sustained growth in online is in response to changing consumer demands, as consumers adjusted to new hybrid routines, with an increased focused on convenience,” SuperValu said.
SuperValu also said it had invested significantly during the year in its Real Rewards loyalty offering, growing its total membership base to 1.2 million.
Managing Director Ian Allen said the company experienced another successful year of trading during 2021, delivering strong sales as it continued to invest in the business.
“As we look to the year ahead, together with our valued retail partners, we plan to further cement our leadership position by continuing to offer even more great value, support local producers, investing in technology and food innovation, enhancing our reputation for quality and inspiring food and delivering the best customer experience in the market,” Mr Allen said.
SuperValu has also launched its new food experience, which it said will “revolutionise” grocery shopping with a transformed food and enhanced sustainable experience.
The new food experience-based store allows customers to enjoy easier and simpler grocery shopping, combined with more sustainable choices.