Sons of Butchers harness plant-based opportunity with growth in product range
Sons of Butchers harness plant-based opportunity with growth in product range and private label product development
Popular plant-based brand launch seven new meat and dairy alternative products
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Galway- based Sons of Butchers, the fourth-generation master butchers turned plant-based foodie masterminds, have announced the expansion of their already popular range with the launch of seven exciting new products. In the last three years the brand has doubled the number of products available on shelves and is also developing a range of private label plant-based products for retail and foodservice customers in Ireland and the UK.
Sons of Butchers swapped herds for herbs in 2021 and developed a wide range of plant-based meat and dairy alternatives. From bluff burgers to plant-based cheese, these sons of butchers never sit still when it comes to finding innovative ways to expand their range tasty plant-based alternatives. The new plant-based products, have been designed to complement & enhance the brands current top-selling offering, presenting customers with even more tasty options to choose from.
“We are excited to present these new additions to our range,” said Daire Loughnane, Managing Director at Sons of Butchers. “We come from a long tradition of producing quality Irish meat products and we want to make sure that same quality is available for those who are seeking meat alternatives. The creation of our current plant-based offerings and the extension of this range is driven by our commitment to providing consumers with choice for sustainable switches.
With these new products, we’re proud to offer even more variety for our customers who are seeking delicious and conscientious options alongside or as an alternative their traditional favourites at mealtimes, without compromising on taste or texture.”
Sons of Butchers’ dedication to both innovation and the heritage of the meat industry is clear in the expansion of their range. Whether customers are craving a classic burger experience with a plant-based twist or seeking bold flavours and wholesome ingredients, Sons of Butchers ensures there’s something for everyone, reflecting their respect for tradition while embracing the future of food.
The new products are perfect for vegans, veggies and anyone looking to reduce their meat or dairy intake, without sacrificing on taste and texture. The new products added to the range include:
- Falafel: A savoury blend of chickpeas, herbs, and spices, perfect for wraps, salads, or as a flavourful side dish.
- Jalapeño Bluff Burger (Plant Based): A spicy and satisfying plant-based burger featuring a kick of jalapeño flavour, ideal for barbecue season.
- Sweet Potato and Chilli (Veggie Burger): A mouth-watering combination of sweet potato and spicy chilli, offering a unique twist on the classic veggie burger.
- Garden Veg (Veggie Burger): Bursting with the goodness of garden-fresh vegetables, this veggie burger is a wholesome, tasty option for any meal.
- Green Power (Veggie Burger): Packed with nutritious greens and protein-rich ingredients, this veggie burger provides a healthy and delicious alternative.
- Plantcetta (Plant Based): Authentic Italian flavour, without the meat! This plant-based pancetta adds a rich, smoky taste to pasta dishes, salads, and more.
- Parmasham (Plant Based Cheese): A delectable vegan alternative to Parmesan, perfect for grating over pasta, salads, or pizzas.
Each new product has been crafted with the same dedication to quality and taste that has become synonymous with the Sons of Butchers brand. From the spicy kick of the Jalapeño Bluff Burger to the rich, savoury notes of the Plancetta, these offerings cater to a wide range of palates and dietary preferences, including high protein and fibre content.
Sons of Butchers new products are available in select Tesco and Dunnes Stores retailers across Ireland, both instore and online.
