Musgrave MarketPlace increases customer range to over 20,000 products

Musgrave MarketPlace increases customer range to over 20,000 products

Musgrave MarketPlace, the only 100% Irish-owned national foodservice, retail, and SME wholesaler and part of the wider Musgrave Group, has enhanced its customer range with over 5,000 new products, through what’s called Extended Range.

From new coffee suppliers to pet treats, office equipment to deluxe chocolate, the new range offers more choice for customers with a renewed focus on artisan Irish products, sustainable products and suppliers as well as bringing new international suppliers to the marketplace such as Coffee House Lane, Soopa Pets, Green Office, Dublin Herbalist as well as Skelligs Chocolate, Nutty Delights and Cocoa Atelier.

Deirdre Moriarty Head of Extended Range at Musgrave MarketPlace said: “At Musgrave MarketPlace, we are committed to building trusted relationships with our customers while delivering exceptional service – our ‘Business Made Easy’ promise is a firm pledge to that.

“We have listened to our more than 50,000 B2B customers; we know that they are operating in busy and challenging environments, and we want to make things as seamless as possible for themOur newly developed Extended Range allows us the opportunity to deliver more choice by providing over 5,000 additional products available 24/7 on our online platform.”

Through the first Mirakl powered B2B marketplace in the Republic of Ireland, Extended Range allows suppliers to test and trial new products and has proved to be a great breeding ground for smaller start-up companies as well as larger Irish companies, and international businesses looking to break into the Irish market.

The potential of Extended Range is limitless delivering more choice and value for customers with new products and suppliers coming on board every week – bringing differentiated and innovative products to market, as well as range extension on core everyday products that are essential for both retail and foodservice customers.

Deirdre continues: “Extended Range products are available to all of our online customers with our suppliers delivering directly to your door.  Our team are continually sourcing new and interesting products – always, with our customers’ needs at the heart of what we do.” 

The launch of the new range comes on the back of a €2.5m investment in the Musgrave MarketPlace ‘Next Generation Food Emporium’ in Ballymun, Dublin.  The upgrade is part of an ongoing Musgrave MarketPlace commitment to redefine Irish food & beverage wholesaling and to deliver a best-in-class experience for customers.

Musgrave MarketPlace, with nine outlets across the island of Ireland, offers a nationwide distribution and delivery solution and works with over 800 Irish suppliers, stocking over 3,500 quality Irish products across its 15,000 strong core and 5,000 extended product range.