Maxol unveils €4.5 million redevelopment of Long Mile Road site

Maxol focuses on non-fuel sales with expanded Deli offering unveiled alongside new Zambrero, drive-through Burger King and expansion of Dunnes Stores alliance

Maxol, Ireland’s leading family-owned forecourt and convenience retailer, officially unveiled its redeveloped Maxol Long Mile Road in southwest Dublin today, following a €4.5 million investment.

Located at a prime position at the junction of the Naas, Long Mile and Nangor Roads, Maxol Long Mile Road already occupied a key arterial route between Dublin and Cork and Dublin and Limerick. Now, it has been completely transformed into a modern, sustainable roadside retail destination at the heart of the commuter belt.

€4.5 million redevelopment

The redevelopment of Maxol Long Mile Road, marks one of Maxol’s most significant single-site investments in recent years. It forms part of Maxol’s five-year, €175m investment strategy for growth, further strengthening the Irish forecourt and convenience retailer’s portfolio in Dublin.

The project involved the demolition of the former 340 sq. metre shop and the construction of a brand-new 547 sq. metre retail facility, significantly enhancing the customer experience and overall offering. The flagship store now features an expanded Maxol Deli, global Mexican restaurant Zambrero and a new Burger King restaurant complete with a drive-thru, as well as new digital ordering screens in-store for commuters and locals on the go.

In an extension of Maxol’s exclusive alliance with Dunnes Stores, Long Mile Road now offers premium meal solutions from the Simply Better and Dunnes Stores food range, as well as a range of premium wines.

The shop also includes 100 sq. metres of dedicated general retail space, Maxol’s signature coffee, ROSA Coffee, an off-licence, seating for 48 customers, ATM and modern washroom facilities.

Upgraded Forecourt

Upgrades have also been delivered on the forecourt to provide additional services including a state-of-the-art car wash and increased customer parking to improve traffic flow and customer convenience:

• The adjacent former Beechlawn Motors site has been integrated into the overall footprint, allowing for expanded parking and a relocated car wash facility.
• Parking capacity has increased from 23 to 37 spaces.
• Fuel pump islands benefit from a redesigned canopy layout.
• Dedicated motorcycle and bicycle parking

A Maxol Milestone

“This redevelopment marks an exciting milestone for Maxol,” Brian Donaldson, CEO of The Maxol Group, said. “The new-and-improved Maxol Long Mile Road is a testament to the company’s commitment to investing in high-quality, future-focused roadside retail destinations.

“Maxol is committed to setting the standard in modern roadside retail. At Long Mile Road, we have focused heavily on enhancing our food offering, introducing new and expanded brands to serve customers at every time of day. From breakfast through to dinner, we provide high-quality food to go and a wide variety of options for every customer.

“The redeveloped site is indicative of Maxol’s repositioning as a leading convenience retailer, with food, coffee, grocery and car washing services driving growth, while ensuring our sites meet the changing needs of our loyal customers. Our Licensee Thomas Ennis and his team excel at delivering a brilliant customer experience and we wish him and his store team every success.”

Thomas Ennis, Licensee at Maxol Long Mile Road, said: “This redevelopment has been all about our customers, the commuters who rely on us every day, and the local community who have supported this site for years. We wanted to create a space that’s welcoming, easy to use and genuinely adds value to people’s day, whether they’re grabbing a coffee or sitting down for food. The new store gives us the ability to offer more choice, better flow and a more relaxed experience, and we’re incredibly proud to open the doors and welcome customers into a site designed with them firmly in mind.”

Energy-efficient

Maxol’s latest sustainable forecourt design has been fully implemented at Long Mile Road, incorporating:

• CO₂ refrigeration with energy-efficient doors.
• High-performance glazing to reduce heat loss.
• Heat pump technology for low-carbon heating.
• LED lighting throughout.
• Rooftop solar panels with inverter system to offset energy demand.

These measures significantly reduce the site’s environmental footprint while lowering long-term energy consumption. The redevelopment comes as the surrounding area continues to evolve under the City Edge Project, a joint initiative between Dublin City Council and South Dublin County Council aimed at delivering up to 40,000 new homes and substantially increasing employment across the corridor.

Over the last decade, Maxol has invested more than €225 million in expanding and upgrading its service station network, including the acquisition of 23 freehold properties, the large-scale development of 25 sites and around 50 smaller projects.

The launch of the new Long Mile Road site was marked with a high-profile customer event – Lunch in the Bag. Delighted Maxol customers were treated to delicious food sampling from right across the in-store range, an FM104 live broadcast with Graham and Nathan and prizes galore.