Maxol launches new loyalty app allowing customers to pay from the drivers’ seat
Maxol has announced the launch of a new loyalty app, the first of its kind in Ireland to implement FuelPay, allowing customers to pay for their fuel from their vehicle.
The more consumers use the Maxol Loyalty App, the more they are rewarded by Ireland’s convenience forecourt retailer.
The Maxol Loyalty App is the result of extensive research and a six-figure investment by the forecourt retailer, which claims it is the most technologically advanced app in its sector.
FuelPay works by using geo-fencing and the user’s phone GPS to determine which service station the customer is located at, and customers can turn on the fuel pump with their phone by entering the specific pump number on the app without exiting their car.
The app, designed and developed with Liquid Barcodes, a loyalty technology company specialising in the convenience store and food services industries, will be available to customers across 76 Maxol locations in Ireland.
Brian Donaldson, Maxol Group CEO, said: “As a family-owned Irish company we have a strong network of loyal customers that have helped us grow from strength to strength. This app is another milestone in continuing to reward and retain loyal customers and help move our business forward, both digitally and technologically.
“FuelPay will also be available shortly for all Maxol fuel card customers, which includes small to medium businesses, large corporate organisations and state governing bodies.”
Maxol said the loyalty proposition was conceived following in-depth research on global best practice and includes two main elements: “digital stamps” to reward frequent purchases of coffee and car washes, and “stars” to reward recent visits and customer referrals who sign up for the app.
The app has a wide range of offers and rewards for members across products such as ROSA Coffee (buy five, get a sixth free), car wash (buy four, receive a complimentary car wash) and lots more. All members will also receive exclusive monthly offers that will rotate between confectionery, snacks, and beverages during the year.
The app also has a station finder that will locate the nearest Maxol service station quickly and if a customer is having an issue trying to figure out the right oil for their car, they can use the Maxol Engine Oil Advisor feature to steer them in the right direction.
The app also introduces a new community of Gold Star members for customers, offering a gold star for those who spend €5 in-store or €30 on fuel. When a customer collects 10 gold stars over a 90-day period, they become a Gold Member, which gives them access to more offers and special treats.
Maxol has invested more than €210m in expanding and upgrading its service station network over the past decade, acquiring 23 freehold properties and completing large-scale developments of 25 others, together with 50 smaller site projects.