Maxol hosts Excellence celebration in Madrid
Maxol, Ireland’s leading family-owned forecourt and convenience retailer, hosted its 2023 Excellence Awards winners’ trip to Spain in September. Seven exceptional stores were announced as the winners earlier this year and Maxol celebrated their achievements with a special trip to Madrid.
The annual scheme promotes and rewards excellence in station and store standards, customer experience, and community engagement across Ireland. The awards took place at the 5-star NH Collection Madrid Suecia hotel in the city’s historic centre, followed by a celebratory dinner in the Tragabuches Madrid Dani García restaurant.
Danos Community – Brian Donaldson Maxol CEO , Donal O’Mahony & Kevin Paterson, Head of Retail NI at Maxol
Maxol rewards both company-owned and independent dealer-owned service stations and standards are stringently assessed through a combination of Maxol audits by Regional Managers and the team from head office, along with mystery shopper visits.
The 2023 Excellence Awards saw two company-owned service stations in County Wexford top the league tables, with Maxol Gorey winning the Excellence in Standards category and Maxol Killeens picking up the award for Excellence in Customer Experience. Maxol on the Dublin Road in Dundalk won Excellence in Community Engagement for their commitment to Maxol’s charity partner Irish Guide Dogs for the Blind, as well as their local initiatives. Maxol in Clonakilty took home the top prize, the highly coveted Store of the Year award for their top performance across all categories.
Brian Donaldson & Donal O’Mahony
The independent dealer network winners were O’Sullivan’s in Ballylynch, Tipperary awarded the Excellence in Standards award; Sheahan’s in Glenbeigh, Kerry receiving the Excellence in Customer Experience award, and Dano’s Spa Glen in Mallow, Cork took home Store of the Year and Excellence in Community engagement awards.
Brian Donaldson, CEO of The Maxol Group, said: “Providing a gold-star standard of service is vital for any business, but it is especially important when it comes to a nationwide network like Maxol. We’re absolutely thrilled to recognise and reward excellence in our retailers and their staff, who not only exemplify outstanding customer service but are also pillars of the communities they serve, and the bar is raised year after year. The awards are an opportunity to acknowledge and reward their hard work.”
Gorey – Brian Donaldson Maxol CEO, Licensee Kevin Frayne, and David Martin, Head of Business Development at Maxol
“Holding the ceremony in Madrid gave the winners an opportunity to network with industry peers and colleagues but also, allowed them to partake in our host Repsol’s ‘Retail Safari.’ Our retailers got the chance to see new innovations in technology integration in Madrid and gained insight into the future of forecourt retail service on a pan-European scale. It proved to be an invaluable experience for all, as well as a time of great celebration and on behalf of the board of directors and senior executive team, I pass on our congratulations to all our winners.”
Killeens – Brian Donaldson Maxol CEO & Licensees Tony, Sarah Butler, and Ciaran McNally Chief Retail Officer at Maxol
Company-owned winners:
- Excellence in Standards: Maxol in Gorey, Wexford, operated by Kevin Frayne.
- Excellence in Customer Experience: Maxol in Killeens, Wexford, operated by Tony & Sarah Butler
- Excellence in Community Engagement: Maxol on the Dublin Road, Dundalk operated by Colin Fee.
- Store of the Year:Maxol in Clonakilty, Co. Cork operated by Shane Cantillon.
O’Sullivans – Brian Donaldson Maxol CEO, John Malone, and David Martin, Head of Business Development at Maxol
Independent Dealer network winners:
- Excellence in Standards: O’Sullivan’s in Ballylynch, Tipperary operated by Martin O’Sullivan & John Malone.
- Excellence in Customer Experience: Sheahan’s in Glenbeigh, Kerry operated by Aisling Sheahan.
- Store of the Year & Excellence in Community Engagement:Dano’s Spa Glen, in Mallow, Cork operated by Donal O’Mahony.
Sheahan’s – Brian Donaldson Maxol CEO, Aisling Sheahan, and Ciaran McNally Chief Retail Officer at Maxol
