‘Making it Count’ in 2018 with Kinetica

‘Making it Count’ in 2018 with Kinetica


The Irish Sports Nutrition brand, Kinetica, is encouraging you to ‘Make It Count’ in 2018 with the launch of its #KineticaMakeItCount series this January.

The #KineticaMakeItCount Series will see athletes and influencers share videos on social media telling us how they are planning to ‘Make It Count’ in 2018, helping to motivate and inspire people with their health and fitness goals for the year.

Some of Ireland’s best-known athletes including Connacht and Ireland rugby players, Bundee Aki, and Matt Healy, are taking part in the series which aims to promote a smart approach to snacking, working out and general health and wellbeing for the New Year.

The campaign coincides with the launch of a tasty new range of protein bars from Kinetica. Each Kinetica ‘Protein Deluxe’ bar is high in protein and low in sugar, containing over 30% of protein and just 1.6g of sugar per serving.  Flavours include Cookies & Cream, Chocolate Brownie and Peanut Caramel. Keeping you fuller for longer, Kinetica’s new protein bars deliver a tasty option for ‘smarter snacking’ on the move.

In addition to the launch of the #KineticaMakeItCount series, there will be a fully-supported media launch in early 2018, including a radio promotion with the Cooper & Luke 98FM Breakfast show, online partnerships with Joe.ie and Her.ie and nationwide sampling of the latest additions to the range of Kinetica protein bars.

Vivienne O’Mahony, Marketing Manager for Kinetica adds:

“Consumer awareness of protein is a trend that’s here to stay. Snacking is on the increase, and consumers are looking to get more out of their snack and they know that if they eat a protein bar it will keep them fuller for longer so when it comes to snacking, they ‘Make It Count’ by choosing Kinetica.

“Our #KineticaMakeItCount Series aims to educate people on how small changes can make a difference, and to inspire them by showcasing how athletes and influencers will be ‘Making It Count’ in various aspects of their health, fitness and diet in 2018.”

Kinetica’s protein bars complement the wide range of protein shakes, protein powders and energy gels already brought to the market by Kinetica – the sports supplement expert.  Make it Count with Kinetica’s Sports Nutrition Protein Deluxe Bar range!

To check out the #KineticaMakeItCount Series, simply follow the hashtag or see @KineticaSports on social channels