Lucozade Alert blasts into the new year with fresh new packaging
Lucozade Alert is back with a bang in 2023 with a fresh new look, designed to drive even better on-shelf standout and appeal to more shoppers.
Lucozade Alert have now invested in a new striking and colourful 500ml can design across all three flavours; Original Lucozade, Cherry Blast & Tropical Burst and will be launching in market from January. The brand has achieved a worth of €1.5 million[1] retail sales value since its 2022 launch and continues to grow.
Data reveals 75%[2] of adults have reported concerns about tiredness, and the Lucozade Alert range responds to a clear consumer need, as a high caffeine energy drink with Vitamin B3 to help combat tiredness, from the trusted brand Lucozade. It provides a hit of energy that gives consumers a much-needed boost and a blast of fruity flavour.
The stimulation market is the fastest growing soft drinks segment in recent years[3] and the new packaging will help retailers drive sales across the range.
Sara Philpot, Senior Brand Manager Lucozade Energy Ireland, said:
“The Stimulation energy segment in Ireland has seen strong growth so a genuine opportunity for retailers to drive their sales across 2023 is there. The newly updated pack design offers a fresh opportunity to drive shopper engagement while encouraging trial and additional purchases, in order to help deliver an even bigger up-tick in sales”
New Lucozade Alert packaging will be available from 9th January. The launch will be supported by TV, OOH, VOD, digital and social media advertising, and PR.