‘Spend less at Tesco’ – new campaign pledges price locks
Tesco Ireland has renewed its commitment to help customers spend less. The company’s new-year campaign – ‘Spend Less at Tesco’ – includes a price lock on hudnreds of items, which will last until Easter.
Cathal Deavy, customer director, Tesco Ireland, said, “We know that customers are continuing to keep a close eye on their budgets, and we are doing everything we can to help them to spend less, every day.
“As we start the new year, our spend-less mix of low everyday prices locked on hundreds of products until Easter, Aldi Price Match, and Clubcard Prices is something customers can trust to help keep their budgets in check for household favourites, store cupboard staples, and added extra treats for the long January days.”
As well as popular branded products, prices have been locked on many favourite own-brand staples. This new-year price lock follows a similar initiative, which saw prices frozen from October until the start of 2023.