LEON to add more forecourt outlets with Asda expansion deal

Fast food outlet, LEON, is to more than double its self-serve coffee kiosks in the UK to in excess of 200 before the end of January.

The business is owned by Blackburn-based petrol forecourts and retail operator EG Group, whose founders, brothers Zuber and Mohsin Issa, also own a stake in the Yorkshire-based Asda supermarket chain.

More than 100 self-serve coffee kiosks will launch in Asda by the end of January, while an extra four kiosks will launch at EG service stations before the end of the year.

LEON currently has coffee kiosks in 65 of EG’s convenience stores and 33 Asda stores

Its roll-out plans reflect the growing popularity of its organic and Fairtrade coffee and how busy consumers increasingly want it on the move.

Glenn Edwards, managing director of LEON, said: “Today’s announcement marks another milestone in our expansion programme – and shows how Leon’s coffee is fast becoming a favourite with coffee drinkers across the UK. We continue to invest and innovate, with the intention to make Leon more accessible to more customers.”

Last year the Issa brothers acquired Leon for £100 million.