Circle K Elevates Coffee Offering with 100% Arabica Beans to Mark International Coffee Day
Strategic product upgrade reflects Circle K’s commitment to quality, customer insight, and continued innovation in the on-the-go coffee market
On 1st October, International Coffee Day, Circle K raised a cup to a new era of coffee excellence with a significant upgrade to its coffee offering – a move to 100% Arabica beans in stores nationwide.
The change comes as a direct response to growing Irish consumer demand for superior-tasting, premium coffee experiences, with market data consistently showing that quality is the number one purchase driver for Irish coffee drinkers. Arabica is internationally recognised for delivering a smoother, more balanced flavour profile with sweet and fruity notes.
The new coffee bean, sourced to the highest standards, is a 100% Arabica with sweet and fruity notes and offers a balanced and smooth flavour profile. Certified by the Rainforest Alliance and slow roasted to perfection.
Ciara Foxton, Managing Director of Circle K Ireland said:
“Coffee is at the heart of the Circle K experience, and we are committed to providing the very best quality for our customers every single day. The switch to 100% Arabica beans directly aligns with Irish consumer trends who are seeking premium, high-quality, and sustainably sourced coffee.
Our commitment to high-quality is evident not just in our superior beans, but also in the Rainforest Alliance Certification, ensuring that every cup is sourced and crafted with respect for people and the planet. Combined with our growing range of beverages, from traditional favourites to innovative new options, we’re proud to offer our customers more choice, more variety, and the very best coffee experience.”
Circle K has also been expanding its hot and cold beverage menu in recent months, offering something for every taste and occasion:
- Matcha Latte: made with the highest quality ceremonial matcha powder and steamed milk, packed with antioxidants and offering a smoother, sustained energy release.
- Iced Matcha Latte*: a refreshing twist on the classic, with the option to add Strawberry.
- Strong Short Americano: a bolder, more intense 8oz version of the classic Americano.
- Cortado: a smaller, stronger take on the Flat White, letting the coffee shine through.
- Double Macchiato: a European favourite blending a double espresso with just a dash of milk.
- Babyccino: freshly steamed milk for young children to enjoy.
- Kids Hot Chocolate: a kid-friendly version of Circle K’s popular Hot Chocolate, served in an 8oz cup.
All Circle K beverages are fully customisable with syrups including, Vanilla, Caramel, and Hazelnut, along with seasonal favourites such as Strawberry* and Pumpkin Spice** for the month of October.
Circle K also offers Alpro Oat Drink to cater to dairy-free customers too.
Customers can also enjoy an Extra sweet Deal this month, any coffee and a croissant, including the seasonal maple pecan croissant, for just €4. What’s more, Extra members also get every 7th drink free on the Circle K app.
