Belfast based but serving all Ireland – GM Marketing celebrates 21 years in business

Belfast based but serving all Ireland – GM Marketing celebrates 21 years in business
GM Marketing's Gerard McAdorey

Belfast based, brand-building distributor GM Marketing has launched a new website to mark their celebratory milestone of twenty-one years in business.

Founded by Gerard McAdorey in 2000, the business which originally started in Northern Ireland wholesale, convenience, and retail channels, now spans the entire island of Ireland servicing all key customers, north and south, with a strong foothold in GB wholesale and convenience.

Focusing on core grocery and non-food categories, GM Marketing have a varied portfolio spanning food, beverage, baby, household, and foodservice brands – with the addition of several own-label products on behalf of their customers.  The brand portfolio includes well-known household names such as Fox’s Biscuits, Tilda, Nando’s, Filippo Berio, and the most recent addition to the portfolio, the Costa Coffee At Home range for the GB Wholesale & Convenience channel.

Commenting on the milestone, McAdorey said “It’s a fantastic achievement and one to certainly celebrate.  We had originally planned to toast our 20th birthday last year, but unfortunately Covid-19 put the brakes on that.  2020 was a tough year for everyone, and every single person in the business went beyond the call of duty to ensure core food items reached shelves all over the country; I am exceptionally proud of the team.

Stronger than ever

He went on to say, we’re now entering our 21st year stronger than ever – we have the right mix of people, experience, and expertise, with an exceptionally strong commercial team from various FMCG and retail backgrounds which ensures we understand the markets, their customers and how to effectively build brands with purpose.”

Established distribution hubs

With a strong presence in Irish retail, and growing share of GB wholesale and convenience channels; the business has recently completed a recruitment drive to bolster the team across sales, marketing, operations, and finance; and with established distribution hubs in both Belfast and Leeds, GM now have the infrastructure in place to support accelerated growth for their brands, in all three regions of the UK and Ireland.

McAdorey continued, “we may be growing up and moving into a new phase of business maturity, but what remains constant for me, is the foundation that GM was built on; our core values – which are as prevalent today, as they were in 2000.  GM has always been about our people, who are the backbone of our culture.” 

Impressive portfolio

Launching their new website which showcases the refreshed business branding and impressive portfolio, GM is certainly not retiring into old age, as McAdorey says “now, more than ever, we are passionate about unleashing potential, building brands, and delivering results, and our fresh look and new website launching today, sets us up for the next chapter…”

For more information, please visit