SuperValu Invest Half a Million in Shop Local Campaign
SuperValu has announced a new €500,000 campaign to encourage shoppers to buy Irish and support local businesses throughout the festive season.
The campaign includes TV, radio, print and social media, and urges consumers to buy Irish, supporting their local businesses, the economy and helping to create and keep jobs in communities across Ireland.
The new television ad features a young boy asking ‘If he’ll still be coming this year?’ as he hopes for a special guest to arrive on Christmas Eve.
The campaign has been developed to give businesses who may have been impacted by the pandemic a platform to help drive sales at this crucial trading period.
Alongside highlighting small Irish food producers who are part of the SuperValu Food Academy programme, SuperValu are also working with Guaranteed Irish.
Together with an extensive advertising campaign running in the lead up to Christmas, SuperValu is also dedicating support to their social media channels, which have over 480,000 followers combined.
Each week, SuperValu will call on small Irish businesses to get involved with their Monday Market Instagram takeover, which will highlight a selection of businesses from those that entered.
The Monday Market, which acts as a virtual Christmas market for all your shopping needs this festive season, kicked off last week with over 450 businesses already applying to be involved.
In light of SuperValu continuing to trade as an essential business during the national lockdown, the supermarket chain is now playing its part to encourage shoppers to buy from other Irish retailers in the runup to Christmas and help them get on the road to recovery.
Tara Clifford, strategy marketing manager at SuperValu, said; “Small businesses form the backbone of the Irish economy, so it is vital that we support them during these turbulent times.
“SuperValu has always believed in the importance of buying local and it has been in the DNA of our business since we first opened. We understand that Christmas is the biggest sales opportunity of the year for many companies and there is a risk that people will simply buy online from international sites, especially now, with many Irish businesses having to physically shut their doors during lockdown.