Radio Nova’s Morning Glory announce new Sponsorship with Applegreen
Radio Nova’s Morning Glory with PJ & Jim Celebrates 5th Birthday and Number 1 Ratings With New Sponsorship with Applegreen & Live Launch at Enfield M4 Westbound
As they celebrate the 5th year on air of its newly crowned Number 1 flagship breakfast show, Radio Nova announceD a new sponsorship partnership between Morning Glory with PJ & Jim (weekdays, 6–10am), and leading forecourt retailer Applegreen.
To launch the new partnership, PJ & Jim broadcast live from Applegreen’s newly upgraded site at M4 Enfield Westbound, officially marking the launch of both the sponsorship and the retailer’s latest store transformation.
The refurbished Enfield location now features over 400 M&S Food products, a new Crafted Kitchen & Deli, the Braeburn Café, and a full Applegreen convenience offering—providing a fresh and enhanced experience for commuters and the local community alike.
Kevin Branigan, CEO of Radio Nova, said: “We’re thrilled to welcome Applegreen as the new sponsor of Morning Glory with PJ & Jim, the number one breakfast music show in Dublin, Kildare, Meath and Wicklow. Whether it’s tuning in on the commute or stopping off for that essential morning coffee, together we’re set to bring even more energy and entertainment to mornings across Dublin and beyond.”
Conor McMahon, Head of Marketing at Applegreen said, “We’re delighted to partner with Radio Nova and the PJ & Jim Show, a brilliant fit for Applegreen as the morning routine continues to be a key moment for our customers. As an Irish brand built on great coffee, great food and convenience, this collaboration lets us connect with commuters in a natural, energetic way. It’s also a perfect moment to celebrate the reopening of our Enfield Westbound M4 site, giving people even more choice, comfort, and quality on their journey.”
Driven by this new partnership now powering Morning Glory Jim McCabe said, “I wanted to bring PJ somewhere to celebrate 5 years of the show but all of the play centres were booked out! Thankfully the newly relaunched Applegreen in Enfield agreed to step in and save the day – as long as he always has an adult with him!” PJ Gallagher replied, “I’d like to say happy very birthday to me on our fifth birthday of Morning Glory with Jim on Radio Nova and I can’t wait to see what he’s got for me on this wonderful occasion. Hopefully it’s something from Applegreen, our new sponsor for the show. Obviously, they just love the fact that it is also my birthday today.” *NB: It’s not PJs birthday he’s just looking for presents.
Applegreen’s Enfield M4 Westbound redevelopment forms part of its wider €1 billion growth strategy across Ireland, the UK and the US, with continued investment in enhancing customer experience, expanding its Braeburn Café offering, and growing its partnership with M&S Food.
Tune in to Morning Glory with PJ Gallagher & Jim McCabe, weekdays from 6am–10am, only on Radio Nova, or catch all the action on Nova.ie and Radio Nova’s social channels.
