NUTELLA LAUNCHES NEW BISCUIT RANGE IN IRELAND
Best-selling Nutella-filled biscuits hitting shelves from January
Following sell-out success in Europe last year, Ferrero is launching its hugely-popular Nutella biscuit range to Ireland for the very first time. As the world’s first biscuit to contain a creamy heart of the much-loved chocolate hazelnut spread, Nutella Biscuits offer the unique taste of Nutella coupled with a delightfully crunchy golden baked biscuit, making them perfect for shopper to share with their loved ones.
Available in either a sharing pouch or a tube, Nutella Biscuits are positioned as an ideal product to be shared, giving an irresistible taste and the perfect way to deliver a truly heart-warming experience to shoppers.
Levi Boorer, Customer Development Director for Ferrero UK & Ireland said: “After an extraordinarily successful launch in Europe, where many shops in Italy and France completely sold out, we’re thrilled to be bringing our latest Nutella innovation to Ireland. We’re confident that Nutella fans will love the delicious taste and enjoy sharing their Nutella Biscuits with loved ones, giving retailers the opportunity to appeal to new shoppers and grow their biscuit sales.”
The new Nutella Biscuit sharing packs are available in most retailers including Dunnes, Musgraves and Aldi from January at an RRP of €3.50, while the tubes first hitting shelves in February for €2.50 RRP.