New Asda Food Hub designed to drive shoppers from the forecourt instore

Asda has announced the launch of a brand-new food to go concept designed to drive shoppers into store by providing quality options at an affordable price.

The Asda Food Hub will be trialed at the retailer’s Leicester and Dagenham stores initially. This addition includes  a concession at the front of the store that will serve barista style coffees alongside premium grab and go options like sandwiches and cakes that are freshly prepared in store.

Food offer is set to change throughout the day, providing breakfast, lunch and afternoon snack solutions alongside a host of meal deals on offer.

“We’re always looking for ways to give shoppers more quality choices at affordable prices and the new Asda Food Hub is a great example of us investing in our stores to be able to provide that for shoppers. We also know how much customers already love our pizza counters so are pleased to be able to elevate this offering, giving our customers easy solutions that rival restaurant and takeaway quality, without the hefty price tag,” said an Asda Spokesperson.

The Food Hub will also provide a modern and welcoming new look and feel as shoppers enter the store, and shoppers can place their orders using touch screen tablets for quick service. The launch of the Asda Food Hubs follows a £1.2m revamp of the retailer’s traditional food to go range of sandwiches, salads and wraps that added more variety and quality options to the range.