Smarties Bites are disc-shaped milk chocolate sweets each containing mini Smarties and are available in both a 32.5g single bag and a 90g sharing bag.
Maria McKenna, marketing manager for Nestlé Ireland Confectionery said: “We know that Smarties hold special memories for so many people, and they are much loved for their bright colours, taste and texture. At the same time, consumers tell us they like their favourite brands to keep things fresh with exciting innovations to try.
“Our Smarties Bites offer all the fun, colour and crunch of Smarties, enveloped in a delicious smooth milk chocolate bite. It is Smarties reimagined, and we are tremendously excited to introduce this new addition to the family. We hope fans love them as much as we do!”
Smarties Bites go on sale over the next few weeks in all major retailers and will appeal to consumers of all ages. With the launch of this exciting new innovation, the Smarties brand is set to continue driving incremental sales in both the singles and sharing categories and building on its 2019 market share growth of +13.1%