Musgrave Group announced as Finalist in National Digital Awards
AI, innovation and digital excellence to the fore across all categories as judges unveil this year’s finalists
Digital Business Ireland (DBI), the country’s largest representative body for digital and online businesses, has today announced the finalists for the 2026 National Digital Awards. Now in its sixth year, this year’s awards attracted hundreds of submissions from businesses, innovators and organisations nationwide, following a competitive entry process.
With finalists ranging from large established online and digital leaders including Sculpted by Aimee, Irish Life, Fáilte Ireland, the Irish Independent, Musgrave Group, Workday and Mediahuis, to pioneering newcomers, the awards ceremony on 19th February 2026, will see some of the most exciting trailblazers, entrepreneurs and innovators in the country competing for national recognition. All finalists in the website category will compete for the coveted National Website of the Year, crowning the best-in-class of 2026. A special recognition award, the Digital Changemaker of the Year, will be presented to a worthy individual in recognition of their outstanding leadership and impact in advancing Ireland’s digital transformation.
Sponsors of the Awards include Core Optimisation, Strategic Banking Corporation of Ireland (SBCI), Strike Digital, Truffle Hog, Byrne Wallace Shields LLP, .ie and Hibernia Venture Labs. Previous winners include brands such as Waterways Ireland, An Post, Petstop, Heavins, Musgrave Marketplace and Frontline Bikes.
Commenting on the announcement, Victor Timon, Chairperson of Digital Business Ireland, said: “The calibre of submissions this year has been truly exceptional. Irish businesses are embracing emerging technologies, elevating the standard of digital experience, and demonstrating remarkable resilience and innovation. The strength of entries – especially in the People and Website categories – highlights a digital economy that is moving confidently into the future. Our judging panel had a difficult task of narrowing down the field to standout finalists, each of whom represents best-in-class digital excellence.”
Winners across all categories will be announced at the National Digital Awards night celebration, taking place this year on the 19 February 2026 at Pitch in Dawson Street, Dublin. Finalists will be treated to a champagne reception and a three-course meal as part of the annual celebration of the best in digital.
