Mobile technology leads the way for supermarket safety
Mobile technology is leading the way for supermarket safety with Ubamarket’s shopping app helping to eradicate in-store contact, laying the roadmap for British and Irish retailers ahead of their return.
The app guides customers to their products, provides Scan As You Go technology and allows In-App Payments which reduce queues, while increasing basket sizes and reducing overheads for retailers.
Will Broome, Founder of Ubamarket, discusses the role of tech in combatting Covid-19, and explains why safety and convenience must be priority for retailers ahead of June 1st when many retailers plan to reopen.
“The coronavirus pandemic has completely changed the retail landscape as we knew it, and Britain’s retailers are set to return to a market which is very different to the one they left some two months ago, when the lockdown and closure of all non-essential businesses was implemented,” said Mr Broome.
“However, supermarkets and convenience stores have remained open throughout the lockdown, and whilst they have enjoyed increased business partially out of necessity, many of these stores have also refined their approach to serving customers to maximise their success. The biggest difficulty that retailers across the country will have to negotiate is the challenge of getting customers back in-store.
“As a result, it would do well for Britain’s [and Ireland’s] retailers to observing the success of convenience stores and supermarkets, by focusing on setting out clear and well maintained queuing processes, keeping simple and clear store layouts, communicating in-store using signage, and ensuring that checkout and payment is contactless and as fast as possible.
Mr Broome added: “The implementation of retail technology will allow retailers to go further by solving a number of the problems posed by Coronavirus. Providing tech solutions, such as a consumer app, can put shoppers in control and will unlock a range of features such as remote stock checking, till-less checkout and aisle sat-nav, all of which will greatly enhance the shopping experience and rebuild consumer confidence.”