Maxol reveals €1M investment at five stores

Leading family-owned forecourt convenience retailer Maxol has announced a €1,100,000 investment in five stores in the Republic.

The stores being revamped are located in Mitchelstown and Tivoli in Cork, Ardcavan in Wexford, Tipperary and Portarlington, with the refitting taking place from May to August of this year.

Each store will be remodelled to the newly-designed format from Maxol and Mace, and will feature a Moreish café/deli – Maxol’s own fresh food brand.

The company said the new format will present customers with a “bright, contemporary and comfortable environment” with convenience and fresh food shopping on offer, along with a café.

It will bring the total of Moreish cafes to 22 in the Maxol network.

A look inside a Moreish café, which is part of the plans
A look inside a Moreish café, which is part of the plans

Brian Donaldson, group general manager at Maxol said: “We are investing to improve our customers’ experience and since 2012, we have given 185 Maxol service stations a new look and makeover, and constructed 21 new ones with more in the pipeline.

“Today’s consumers have unprecedented choice and we are positioning Maxol to meet their needs through the provision of exceptional facilities, standards, customer service and value for money on our forecourts, in our stores and in our Moreish cafes.”

Mr Donaldson said Moreish offered an extensive hot and cold deli menu for all times of the day, an exclusive range of speciality sandwiches, low calorie salads, and both barista and self-serve coffee and speciality teas.

Internal hi-spec washrooms with baby changing facilities will be added along with complimentary Wi-Fi and access to Maxol radio.

Maxol has been investing heavily in Ireland and the company now has a network of over 232 stations, 102 of which are company owned.