Maxol aims to raise €50,000 for AWARE

This Christmas, Maxol are aiming to raise €50,000 for its charity partner AWARE


The leading forecourt and convenience retailer is committed to helping the charity which offers support to people struggling with mental illness.

Maxol is supporting the charity throughout the Christmas season by donating 10 cent to AWARE for every hot beverage sold at its 115 stores nationwide. The Maxol AWARE partnership aims to promote positive mental health in communities, by ensuring support for people suffering with depression, bipolar disorder and other mood related conditions.

Caroline Burton, Head of Marketing, The Maxol Group, said:

“Mental health is such an important issue in Irish communities and AWARE listens to the people that need it the most. I want to thank our loyal customers who have always supported our charitable efforts and to ask everyone to take a selfie with their coffee cup for Aware this Christmas and use #changinglives”.

The Maxol charity partnership supports the range and level of important services delivered by AWARE in the Republic of Ireland and AWARE NI in Northern Ireland.

As Drew Flood, business development executive at AWARE said: “The Maxol network provides a great opportunity for people in every community in Ireland to find out about AWARE.  I really hope that people will choose to buy their cup of coffee at Maxol this Christmas knowing that a portion of it will go to a good cause”.

The incentive has also caught the attention of Irish broadcaster Brendan Courtney, who praised Maxol for their part in tackling mental health in Ireland.

Mr Courtney commented: “AWARE help many of the 450,000 people that are currently living with depression in Ireland. Making the choice to buy a hot drink at Maxol will go a long way for the mental health charity this Christmas.  I’m really hopeful that people will get into the spirit of things and take a selfie with their cup for Aware!”


Our feature image shows Caroline Burton, Head of Marketing, the Maxol Group, Irish broadcaster and fashion designer Brendan Courtney, and Drew Flood, Business Development Executive, AWARE