Love Irish Food, in partnership with Core and Media Central, announced the launch of the 2020 Double Up Awards.
As part of the ongoing effort to support, and build the future of food and drink brands in Ireland, Love Irish Food is offering five Irish food producing companies a Double Up of €200,000 in radio airtime.
Winners will have their bought radio spend of €40,000 in Q1 2021 doubled by €40,000 in free air time in Q2 2021 and the organisers will work with the winners to plan the optimum campaign for their brand objectives.
The award is open to all Love Irish members and non-members.
“Love Irish Food is a strong supporter of all Irish manufactured food and drink brands,” said Kieran Rumley, executive director, Love Irish Food. “At a time when COVID-19 and Brexit have added much so much uncertainty to the market, this Double Up award allows the winners the certainty of knowing that they have an increased advertising campaign for their brand in their plans for 2021. It is now critical to support locally owned and operated food businesses and this award will give brands a huge opportunity to connect with their target audience and double their voice to the market.”
The competition entry is a simple two phase process where terms & conditions are outlined. Firstly, to register, brands must submit the basic details of their company and brand at http://www.loveirishfood.ie before 5:30pm Friday, 24 July, 2020. Secondly, brands must submit their completed entry form online at http://www.loveirishfood.ie before 5:30pm Friday, 28 August, 2020.
The judging panel includes Kieran Rumley, Love Irish Food, Eddie O’ Mahony, Core and Gavin Deans, Media Central. Judging will take place week commencing 7 September, with the five winners to be notified on Monday, 28 September.
Gavin Deans, managing director, Media Central added: “This is a very diffucult time for Irish retail, Irish food producers and Irish food manufacturing and it is hugely important that we support this Irish industry and other locally owned businesses in every way that we can. We hope this initiative can do just that by allowing the winners to reach a much wider audience, over a longer period, across our network of stations than might otherwise have been possible and provide a base to build on in 2021.”
The chosen brands will have the opportunity to advertise their products to the Irish consumer with double the momentum and double the airtime.