Lord of the Dance launches food and drink range – called Castlehyde House

Lord of the Dance launches food and drink range – called Castlehyde House
Lord of the Dance Michael Flatley to launch CastleHyde food and drink brand

Dancer Michael Flatley is to launch a line of food, booze and homeware named after his estate Castlehyde House, according to a report in The Grocery.

The ‘Lord of the Dance’ registered the name Castlehyde with the International Property Office under class 29, which covers smoked salmon, meat and cheese; class 32 covering beer and stout; class 33 featuring wine, whiskey and gin; and class 35 for various homewares.

The range is named after Flatley’s 12-bedroom Co Cork mansion, which had “commanding views” of the Blackwater river – “one of Ireland’s best for salmon fishing”, a previous On The Market property listing claimed.

In December 2020, Flatley turned down a deal to sell Castlehyde as he was “too emotionally attached” to the property, which he originally purchased in a derelict condition in 2001 for €3m. He subsequently spent €27m on restoring the ancestral home of Douglas Hyde, first president of Ireland, to its former glory.

Having made his millions via Riverdance, Lord of the Dance and other spectacular shows, the move to launch the Castlehyde brand comes as Irish exports thrive, despite ongoing Brexit disruption.