Key Trends for European Grocery Retail in 2025
The year 2024 was mostly a period of stabilization for the European grocery sector with the first signs of recovery in some markets. In 2025, the recovery is expected to gain momentum. Grocery retail CEOs in Europe are slightly more optimistic than they were last year. Nevertheless, the next few years are expected to remain challenging, with low volume growth and sustained pressure on profitability.
To thrive in this competitive landscape, grocers could double down on pockets of growth through differentiation, focus on execution efficiency, meet the needs of the consumer of the future, and leverage data, AI, and technology.
Read more about the state of the European Grocery Market here:
