Irish twice as likely to buy breakfast on-the-go
Irish consumers are twice as likely to buy breakfast on-the-go as those in the UK, new figures have revealed.
A world-wide study found that across the globe, one in four shoppers would consider buying a hot breakfast from a convenience store.
In the UK that figure fell to 15 per cent, while almost a third of Irish people – 29 per cent – said they would buy a hot breakfast from a retailer.
Australians are less likely than either, with just 13 per cent of Aussies tempted by a breakfast roll (or its antipodean alternative), while a hefty 32 per cent of South Africans would stop at a shop for a morning meal.
However, the study by retail analysts Him!, it is the Taiwanese that outstrip everyone in their hunger for a post ablution snack, with 52 per cent considering a convenience store morning meal.