Irish shoppers shop local with €178m on groceries during pandemic
Data from Nielsen suggests that Irish shoppers have chosen to support Irish business and shop local during lockdown.
In the four weeks leading up to May 17th, they spent €178 million on Irish sourced grocery products, an additional €35 million compared to the same period last year.
Demand for Irish-sourced products has gown by 25 per cent, while unit sales for non-Irish brands grew by 3.1 per cent.
Alcohol was the fastest growing category in this time period, with Irish alcohol brands contributing to the growth in locally sourced produce.
The trend for baking during the pandemic also contributed to an increase in sales of Irish sourced items. Sales of Irish-sourced flour were up 217 per cent, while sales of Irish-produced sugar increased by 65 per cent.
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