Guaranteed Irish partners with Centra
Guaranteed Irish, the business membership network championing indigenous and multinational businesses operating in Ireland, has announced a new partnership with convenience retail group Centra.
The partnership comes as the nation prepares for a different kind of summer this year with BBQs, picnics and fresh food-to-go high on the agenda of Irish consumers this season.
Centra plans to invest close to €300,000 to promote its official retail partnership with Guaranteed Irish to highlight and raise awareness of the benefits of purchasing Guaranteed Irish brands.
A full marketing activation will begin on June 10, 2020 including printing the network’s Guaranteed Irish Symbol on Centra compostable bags and handbills.
“Centra is delighted to partner with Guaranteed Irish. It has never been more important to support local and Irish, and when you shop with Centra, you can rest assured that you are providing a vital boost to the local economy,” said Martin Kelleher, managing director at Centra.
With over 75 per cent of the produce stocked on the shelves of Centra sourced in Ireland, the new official partnership will allow Guaranteed Irish to further nurture and grow its network of indigenous Irish businesses, as well as reach a new audience of health-conscious consumers, further building brand awareness amongst Irish shoppers of the importance of supporting local.
Guaranteed Irish businesses make a significant contribution to the Irish economy every year, both in terms of turnover and employment, as well as contributing to their local communities. With the addition of 473 independently owned Centra stores, Guaranteed Irish now has almost 1,200 business members, employing 86,000+ people across Ireland, generating an annual combined Irish turnover of €12.9bn.
Brid O’Connell, CEO of Guaranteed Irish added: ‘I’m delighted to welcome Centra on board. As Ireland’s leading convenience retailer, Centra embraces our core values of building sustainable communities through enterprise, backing local jobs, and supporting homegrown Irish produce.
Centra supports over 11,000 jobs at 473 locations throughout Ireland, with an annual Irish turnover of €1.7bn.