Front of store screens deliver 15% sales uplift
A new range of shop window digital displays can deliver a 15% uplift in FMCG sales, according to innovative provider Hi!Street Digital Media.
Launching nationally in 250 stores this month, the digital display media owner is innovating the way retailers and brands advertise to shoppers with its high bright screens, placed strategically in the window front and proven to influence decision making at the vital point of purchase, whilst also attracting passing trade.
Having undergone a vigorous year-long trial period in some of the top independent stores in the UK and Ireland, representing a wide range of symbol groups, sales of FMCG brands promoted on the screens increased by an average of 15.3% over the period, with each store experiencing increased footfall and basket spend as a result.
The company is looking to change the face of convenience retailing with its unique screens, tapping into the booming market which is forecast to grow by 11.7% by 2020 (£196.9bn) as ‘little and often’ shopping habits evolve at a pace. Hi!Street Digital works directly with brands and each retailer to ensure its content is highly engaging, bespoke and occasion-led to catch important last minute and planned purchases.
Jonathan Daniels, managing partner of Hi!Street Digital Media, said: “The launch of Hi!Street Digital is a real step change for independent convenience retailers and the market. Competition on the high street is rife and with shopper loyalty at an all-time low, our tried and tested advertising medium provides retailers with an important point of difference, whilst giving brands a unique opportunity to target the convenience shopper.
“With over 20 recognised store missions and over two thirds of shoppers make their decision at store, Hi! Street Digital screens are often the difference between a sale and no sale.”
“Our high bright screens help to control the conversation with shoppers, influencing their store mission with relevant engagement at the right time and right place. For the next phase of our national store roll out, we ask for both retailers and brands to get in touch if they’d like to be involved and supported by our revolutionary shopper engagement analytics.”
Scott Graham, owner of McLeish in Inverurie, was fitted with a Hi!Street Digitial screen just before Christmas. Of his results so far, he said: “Having seen a screen in action, I was keen to get involved. Our store is located on a busy high street and old-school wholesaler posters just don’t offer the stand out we need to really catch our customers’ attention, particularly on dark evenings.
“We’ve had fantastic results for promotions we are running on screen and in-store, particularly meal deals. Food to go is such an important part of our offering now, having the additional awareness has definitely contributed to more sales and is one of our biggest successes of the year so far.”
Retailers and brands should contact Jonathan@histreetdigital.com for more details on how to get involved.