Discounter Dealz has huge investment pot for Ireland -€20 million for store expansion

Discounter Dealz – part of the Pepco Group which also owns Poundland – has an Irish investment fund of €20 million for store expansion Ireland over the next three years.

The group said it is exploring opportunities across Ireland, particularly within smaller, regional areas, including Galway, Donegal, Mayo, Tipperary, Wicklow, Leitrim, Meath, Kildare, Kerry, Clare, Louth, Sligo, Limerick and Waterford, as well as outskirts of Dublin.

78 stores

Since opening its first store in 2011, Dealz has built a network of 78 stores across Ireland, with over 1,000 brands and established own label products at discount prices. Dealz has grown significantly with a transformation programme that began before Covid-19 and includes investment in new stores, refurbishments, new ranges and distribution channels.

PEP&CO ‘shop-in-shops’

Several Dealz stores are earmarked for a PEP&CO makeover. Over half of Dealz’ Irish stores now have PEP&CO ‘shop-in-shops,’ which offer cut price clothes. Prices at PEP&CO start at €1.50, with almost 60% of items at €5.00 or less.

Barry Williams, managing director at Poundland & Dealz said,  “Our investment fund will support growth with new stores in key locations and the creation of good jobs where colleagues can build careers,” he added.

Dealz said its property team is actively seeking key locations to expand its portfolio. It is working with property agents Cushman & Wakefield and its legal team at William Fry.

The opening of Dealz new 930 square metre Carrickmines store in April was a milestone for the company.

Born in Ireland

While the Dealz brand was born in Ireland, it now operates across Europe, currently trading from over 200 locations in the Republic of Ireland, Spain and Poland. The Pepco Group has over 3,300 stores across Europe. The group is valued in the region of €7 billion.