BWG Foods Launches New Coffee Brand Brevato with Plans to Rollout to 300 Locations Nationwide

BWG Foods has launched a new coffee brand, Brevato, which it plans to roll out across over 300 sites nationwide, quickly making it one of the country’s leading coffee destinations.

Starting with a quality bean-to-cup offering through its retail network, BWG Foods will also develop Brevato as a store-in-store offering with baristas in convenience stores, and as a stand-alone café offering, bringing the whole Brevato experience to consumers.

The first in-store Brevato offering has been launched in SPAR IFSC and the first standalone café is set to open nearby in Dublin City Centre over the coming months.

BWG Foods has been an innovator and leader in coffee in convenience for over two decades, working closely and collaboratively with high profile coffee partners including Bewley’s and Insomnia. With the continued growth and popularity of coffee both in convenience and in the stand-alone café space, BWG Foods is ideally positioned to drive and innovate this new offering in partnership with its retailers.

The Brevato range has been developed to offer a broad range of coffee choices, blending exceptional quality normally associated with speciality coffees and convenience together. The development of the new coffee offering has been guided by the latest trends, with a wide range of standard, oat, and iced coffees available as part of the Brevato range.

Brevato is targeted at coffee consumers who don’t want to compromise taste for convenience, promising an enhanced coffee experience. The design of the brand is bright, vibrant, and uplifting, aimed at creating an elevated coffee experience.

Simon Marriott, BWG’s Chief Retail and Commercial Officer said:  “BWG Foods is more focussed than ever before on driving the latest food and beverage innovations in collaboration with our retail partners across SPAR, EUROSPAR, MACE and Londis. The Brevato brand and coffee offering has been developed to offer consumers an enhanced experience in a convenient setting, and we will now look to build it into one of Ireland’s leading coffee brands.”

Niamh Preston, BWG Foods’ recently appointed Category and Innovation Director, will oversee the roll out of BWG’s new company owned coffee brand.

Brevato is proud to be Rainforest Alliance Certified, which is an official seal of approval that demonstrates that Brevato’s coffee farming partners meet high environmental, social and economic sustainability standards, helping to improve the lives of farmers, whilst promoting workers’ well-being and strengthening the rights of rural communities.