Barretstown and Dealz Launch Special ‘Bag for Life’ Designed by 13-Year-Old Camper Sibling

Barretstown, Ireland’s largest provider of therapeutic camps and programmes for children with cancer and other serious illnesses, has teamed up with Dealz, to launch a special Bag for Life designed by 13-year-old Owen Heffernan, from Ballinteer Co. Dublin.

Owen, whose sibling Dylan attended Barretstown camps, created a heartwarming design featuring two family members holding hands, symbolising love, connection, and the supportive community that Barretstown fosters.

The Heffernan family have attended Barretstown Summer and Spring Family Camps in recent years, where they experienced the charity’s unique programmes. They describe it as a “place where you can go as a family to recharge and forget about anything other than enjoying yourselves and spending time together. With the help of all the special volunteers it is a place of fun and laughter where brilliant memories are made.”

The new Bag for Life is available in Dealz stores nationwide, at a cost of €1.50 with proceeds directly supporting Barretstown’s work in restoring the lives of children and families affected by serious illness.

Olivia McLoughlin, Country Manager, Retail at Dealz said: “We’re so proud of our long-term partnership with Barretstown and for this special project showcasing Owen’s wonderful creativity and the impact that Barretstown has on its camper families.

“This bag is more than just practical – it carries a message of hope and togetherness, raising vital funds for the vital work of Barretstown. We look forward to giving shoppers the opportunity to show their support for Barretstown by buying a Bag For Life.”

Dee Ahearn, CEO, Barretstown added: “Owen’s design truly reflects the values at the heart of Barretstown – family, courage, and connection – and we’re delighted that he’s been given the opportunity to showcase his wonderful talent. We’re deeply grateful for Dealz’ continued partnership, which enables us to provide our therapeutic camps and programmes to even more families affected by serious illness. We hope everyone who picks up this special bag enjoys it, knowing it is helping to make a real difference.”

Proceeds from the sale of the special Barretstown Bag for Life will go towards funding Barretstown’s life-changing programmes, ensuring that more families like the Heffernan’s can experience the magic of camp, completely free of charge.