SuperValu calls on shoppers to think Irish when gifting this month – ‘Monday Market Place’ returns
SuperValu is bringing back its ‘Monday Market Place’ to support local businesses and encourage shoppers to think before they click and buy Irish. Now more than ever it is important to show our support because when we buy Irish five times more money stays in the local economy.
March celebrates wonderful gifting occasions including International Women’s Day (March 8th), Mother’s Day (March 14th) and St. Patrick’s Day (March 17th) each date crucial for small businesses to promote and sell their locally produced ranges.
With followers of over 120,000, SuperValu’s Instagram channel is offering 10 businesses per week the chance to be showcased each Monday during March. The campaign ran during the run up to Christmas 2020 with huge success for businesses affected by the pandemic as it offers a national platform to help drive interest and sales during key gifting occasions.
As SuperValu is rooted in community and proudly supports over 1,800 local food producers and suppliers, opening its social media platforms to help other businesses in towns nationwide is natural. And, in partnership with ‘Guaranteed Irish Month’ SuperValu is actively encouraging consumers to buy Irish gifts at www.GuaranteedIrishGifts.ie which showcases hundreds of the very best locally produced products from every corner of the country.
During the pandemic, trends in buying patterns show that Irish consumers have become more interested in the provenance of their purchases, notably their food choices and are actively looking for an Irish option. Working closely with 290 small local producers on shelves 52 weeks of the year through its SuperValu Food Academy, shoppers are assured of the quality and value of their Irish produce along with a real commitment to supporting sustainable businesses and communities across Ireland. . As SuperValu continues to trade as an essential business, it is playing its part to encourage shoppers to buy from other Irish retailers and help them on the road to recovery.
Commenting on the campaign, Tara Clifford, Strategy Marketing Manager SuperValu, said “Supporting Irish and buying local is in our DNA and over the coming months we will continue to drive the message to shop local. With International Women’s Day next week, we are particularly proud of the 140 outstanding female entrepreneurs taking part in our SuperValu Food Academy. It is with producers like these that make our communities stronger by working together.”
Brid O’Connell, CEO of Guaranteed Irish, added; “Our partnership with SuperValu promotes our 1,500 members. This support directly benefits those businesses who continue to struggle during this pandemic. By shopping at www.GuaranteedIrishGifts.ie every euro spent means 5 times more money stays in the local economy and supports local jobs.”