Summer Staycations – average spend expected to be €1,375
Staycationers set to spend average of €1,375 this summer, in boost for the hospitality and retail sector
In what will be a welcome boost to the economy, Irish staycationers are expected to spend an average of €1,375 per trip this summer, according to a nationwide survey carried out on behalf of leading retail and wholesale group, BWG Foods.
Cork, Kerry and Galway revealed as top holiday destinations , with 49% of adults planning a staycation this year
The survey results have revealed bottled water (79%), freshly prepared sandwiches (49%), fruit (45%) and chocolate bars as the most essential items for outdoor activities to ensure hydration and nourishment.
Irish holidaymakers are planning an active, outdoor summer after months of travel restrictions, with BBQ’s, hiking, swimming, cycling and camping high on the agenda.
49% planning a ‘staycation’
After months of being restricted to their 5km, Irish people are ready to jet set around the country this summer with 49% of adults planning to enjoy a staycation, according to new research on behalf of leading retail and wholesale group, BWG Foods.
The nationwide survey carried out among a representative sample of 1,000 Irish consumers by Empathy Research, has highlighted the importance of staycations to the local economy, with Kerry (24%), Cork (20%) and Galway (20%) selected as go-to destinations for the majority this summer. Local scenery (51%), proximity to the coast and beaches (48%) and good restaurant/café options (45%) are deemed to be the most influential aspects on the decision of where to choose for a staycation. In terms of choice of accommodation, the majority of respondents preferred hotel accommodation (58%), with 23% planning on staying in AirBnB accommodation when compared to options such as glamping or B&B’s.
After months of isolation and travel restrictions, holidaymakers are planning on embracing what Ireland has to offer with an active, outdoor summer – BBQ’s (40%), hiking (30%), swimming (30%), cycling (22%) and camping (14%) are all high on the travel itinerary.
With many travelling to scenic and local beauty spots, convenience takeaway is the food of choice for holidaymakers this summer. The survey results have revealed bottled water (79%), freshly prepared sandwiches (49%), fruit (45%) and chocolate bars as the most essential items for outdoor activities to ensure hydration and nourishment.
Holidaymakers are also planning ahead when it comes to dining, with a preference for meat feasts from the barbeque. Beef burgers (65%) are the favourite food items, followed closely by sausages (54%), with chicken skewers / drumsticks / wings (44%) in third place overall.
Safe and fun
BWG Foods has revealed the survey results as part of its ‘Safe, Fun Staycationing’ campaign this summer, which will see its over 1,000 SPAR, EUROSPAR, MACE, Londis and XL stores across Ireland’s villages, towns and cities highlight safety outdoors as well as a range of promotions and in-store marketing to encourage travel and holidays. BWG Foods serves in excess of one million shoppers a day and supports local suppliers in communities across the country through its expansive community store network.
Commenting on the findings of the research, John Moane, Chief Commercial Officer, BWG Foods said: “With a network of local SPAR, EUROSPAR, MACE, Londis and XL stores in almost every village, town and city in Ireland, and as a business which works with many local retailers and suppliers in our communities, BWG Foods is placing a strong emphasis on supporting local holidaymakers this summer and promoting fun and safe staycations this year.
Impact of pandemic
“We are all aware of the impact of the pandemic on local businesses in the retail and hospitality sector particularly, and our survey results are a message of positivity to our communities that economic activity and footfall looks set to return over the coming months.
“We are committed to using our expansive network of community stores to support such activity where we can and it is therefore equally heartening to see so many Irish people planning a trip at home this summer, with an emphasis on being outdoors and enjoying the many local beauty spots and adventurous activities that Ireland has to offer.”
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