Student-founded Sibly Food Co launches into stores nationwide

Student-founded Sibly Food Co launches into stores nationwide

The Sibly Food Co was founded by Matthew Collins in 2018 while the Ballydesmond man was studying at the University of Limerick. What first started off as a way to share snacks with classmates soon led to an inter-county business with a 15-strong team.

The company began making healthy snacks, including energy balls and flapjacks, and supplied its first shop in June 2019.

The Sibly Food Co currently supplies more than 100 shops and cafes in Cork and Kerry and, from Thursday, will have its range of energy balls available in Aldi’s 150 Irish stores.

The arrangement is part of the retailer’s Grow with Aldi programme, which selected The Sibly Food Co, alongside 23 other small businesses, to sell their products on Aldi’s shelves from May 19 to 26.

“I’m thrilled to have been selected for this. We heard the news in February so we’ve been gearing up for it for months,” Matthew said.

“Social media has been huge for us. We try to do things a bit differently, we don’t pay for marketing or run any ads. 

“I think lockdown also helped us because people were looking for new things to try. Now, everyone wants to eat healthily so we’re focused on the energy balls.

“There is no great master plan. The main goal is to feed as many people as possible and keep growing the range. We’ll take it one step at a time.”