Strong new partnership for Fisherman’s Friend with Run A Muck

Strong new partnership for Fisherman’s Friend with Run A Muck

Run A Much is one of Ireland’s largest and most popular obstacle mud run challenges.

Returning to Coolcarrigan Estate in Kildare for 2020, the mud run will be known as Run A Muck with Fisherman’s Friend, and it’s anticipated that over 5,000 mud run enthusiasts will attend this year’s event.

For a family business that has been making much loved lozenges for over 150 years, the new sponsorship is a great fit, reinforcing the key brand values – strength, friendship and authenticity.

The new sponsorship with one of Ireland’s leading and well-known fun sporting events is a key part of the brand’s growth strategy. An integrated campaign including PR, radio, sampling and a brand association with TV presenter, Deric Ó h’Artagáin, is planned to amplify Fisherman’s Friend’s sponsorship of Run A Muck 2020.

Jon White, regional business Manager of Fisherman’s Friend comments: “It is important to maintain a strong presence across the Irish market and to align the brand with activities that are reflective of our values.  The right partnerships are crucial in driving trial and growth and are a chance for us to remind customers of the depth of range and strength of Fisherman’s Friend.

“We are thrilled to be supporting Run A Muck 2020 and are hopeful that our efforts in maximising the association will encourage even more groups of friends, colleagues and individuals to sign up for Run a Muck with Fisherman’s Friend 2020.”

In preparation for the event, participants can follow Deric Ó h’Artagáin’s Run a Muck with Fisherman’s Friend videos, featuring fitness, preparation, and preparing for the weather, via Fisherman’s Friend’s social channels.

Run a Muck with Fisherman’s Friend is open to those aged 15 years and over, and takes place on 7th March 2020 in Coolcarrigan Estate, Naas, County Kildare. For more information visit Fisherman’s Friend Ireland on Facebook or Instagram: @FishermansFriendIreland or Fisherman’s Friend is distributed by Valeo Foods in Ireland.