Spar teams up with Ciaran Kilkenny for Better Choices Campaign

Spar teams up with Ciaran Kilkenny for Better Choices Campaign
Dublin senior footballer Ciarán Kilkenny was on hand today to help promote the SPAR Better Choices campaign. The healthy eating initiative encourages Irish consumers to make the healthier choice to fuel the body and mind. For advice on healthy eating and wellbeing log onto Photo by Seb Daly/Sportsfile

As part of SPAR’s continued efforts to help keep families fit and healthy, a new SPAR Better Choices campaign has been launched in association with Dublin footballer Ciarán Kilkenny.

The campaign looks to support families in choosing healthy active lifestyles with Ciarán Kilkenny setting a fun challenge for children to undertake with family members. Throughout the month of November, Ciarán will release three different skills videos, which will show children how to improve their parents’ or other family members’ sporting abilities.

Effort and enthusiasm

As well as skills, Ciarán will be on the look out for effort and enthusiasm from each family, with the winning child receiving a training session for their class with Ciarán Kilkenny*, while runners up, as selected by Ciarán, will receive sporting goods vouchers courtesy of SPAR.

Details of the challenges, which can be completed in a garden or any compact outdoor area with minimal equipment, along with how to enter this competition will be made available on SPAR’s social media pages and YouTube channel from week commencing 2nd November.

Health and fitness

Speaking about the initiative Ciarán said; “I am delighted to partner with SPAR for this Better Choices campaign which I hope will help people, particularly younger people, understand the importance of making good choices when it comes to our health and fitness.

“This is a really fun initiative to help children motivate their families to be active and I hope everyone enjoys it,” he concluded.

Gaelic games icon

SPAR Sales Director, Colin Donnelly, said, “It is a privilege for us to partner with a Gaelic games icon such as Ciarán to really drive our Better Choices campaign and highlight the importance of eating right and being active. Ciarán has already done a huge amount when it comes to promoting activity with children, particularly at a time when their training and games are uncertain, and we are delighted to be in a position to now reward those children who take part.”