SPAR supports National Children’s Hospital with #underthetree campaign
TV personality and mother of two Amanda Brunker has launched the SPAR #underthetree Twitter campaign to raise up to €20,000 for The National Children’s Hospital.
The unique campaign, now in its third year, is powered by tweets using the #underthetree hashtag. The convenience retailer is asking people to get involved and help them light up the 20,000 lights on their famous Christmas tree, located on the roof of SPAR in Ranelagh, which will help raise much needed funds for the hospital.
With every #underthetree tweet received, a light on the tree will be turned on, and once all the lights are illuminated, SPAR will make the substantial donation of €20,000 to The National Children’s Hospital, celebrating its third successful year as the official charity partner.
Speaking about the partnership and the festive campaign, the National Children’s Hospital, head of communications, Lillian Mc Govern said: “The SPAR #underthetree campaign is a fantastic festive campaign that helps raise vital funds for The National Children’s Hospital.
“Monies raised from this year’s #underthetree campaign will go towards a research project into childhood concussion, the development of an arts and music programme for our young patients for a period of three years, and the kit-out of a special short stay observation unit here at the hospital, the first of its kind in Ireland.
“We rely heavily on donations such as this and would strongly encourage people to get involved. We are extremely thankful to SPAR and their incredibly generous donations year after year.”
SPAR has been the corporate partner of The National Children’s Hospital since 2014 and to date has raised over €300k through coin box collection points at tills in-store, as well as by donating a percentage of own brand product sales.
SPAR sales director Colin Donnelly added: “SPAR is delighted to be associated with the National Children’s Hospital in Tallaght and we are thrilled to hear of the fantastic projects that are being undertaken with our donations. We hope the public gets behind this fun Christmas Twitter Tree initiative by tweeting #underthetree so we can donate a further €20,000 this Christmas.
“We wish all the children and their families a happy Christmas and all the best for 2017.”