SPAR Ambassador Seamus Coleman Launches Better Choices Little Chefs’ Campaign
As a doting dad and elite footballer, Seamus Coleman is a big advocate of making better food choices and developing healthy eating habits for Back-to-School season and beyond. As SPAR Ambassador, he’s encouraging parents to make healthy food fun by getting children involved in cooking and baking their own exciting school lunches.
Speaking at the campaign launch, he commented: “I’m delighted to continue my long-term involvement with SPAR to highlight the SPAR Better Choices message and promote the importance of healthy eating. With three daughters at home, I appreciate the difficulties parents can have choosing between the convenient or nutritious option when preparing a meal, particularly when trying to get back into a back-to-school routine.
“The SPAR Better Choices recipes manage to tick both those boxes while making food preparation fun, meaning that making breakfast or lunch can be a wholesome family activity.”
SPAR Sales Director Colin Donnelly added: “At SPAR we understand that the back-to-school period can be stressful for parents. Through our Better Choices Programme we aim to offer quick, nutritious and affordable solutions that are easy to find in store and take the hassle out of mealtimes, both at home and in school. We’re excited to launch the SPAR Better Choices Little Chefs’ campaign, and can’t wait to see what budding kitchen geniuses nationwide come up with!”