Simply Fit Food in Drogheda secures fresh supply deal for Russell’s convenience stores NI wide
Simply Fit Food, a supplier of convenience meals made from wholesome, natural ingredients, has secured a fresh deal to supply over 20 Russell’s convenience stores across Northern Ireland with a new range of healthy meals.
Founded by Evelyn Garland and Luke Judge in 2016, the Drogheda-based business was acquired by Around Noon, the Newry-headquartered food-to-go manufacturer, in 2020.
Its latest listing with Russell’s follows the launch of a brand new range of high protein meals into more 20 Dunnes Stores and 15 Applegreen service stations across Ireland.
Boasting four new flavours – Pasta Arrabbiatta, Chicken Pesto Pasta, Chicken & Ham Carbonara and Thai Style Chicken Curry – the range is high in protein, low in fat and starts from as little as 431kcals per portion.
A healthy meal solution for consumers with busy, active lifestyles, the new high protein range is also an ideal option for athletes and gym-goers mindful of their calorie and protein intake.
As well as being available in-store from selected retailers, the range can be also be delivered direct to consumers throughout Northern Ireland and the Republic of Ireland as Simply Fit Food relaunches its online delivery platform.
Simply Fit Food co-founder Evelyn Garland says: “The launch of our newest range into retail outlets in Northern Ireland and the Republic of Ireland, alongside the rollout of our new e-commerce platform, means we’re in an excellent position to respond to growing consumer demand for convenient, healthy meal options made with high quality and locally sourced ingredients.”
Simply Fit Food was acquired by Newry-based Around Noon in October 2020 and continues to trade under its existing brand as part of the Around Noon Group.
Around Noon has been in business for 30 years and employs more than 300 people. It supplies a broad range of high-quality sandwiches, wraps, salads, fruit pots and cold-pressed juices to customers including forecourt and convenience retailers and cafés.
It was recently named as one of Ireland’s Best Managed Companies for the fourth consecutive year, receiving the Gold Standard Award in the awards programme led by Deloitte Ireland having demonstrated superior business performance.