Shock findings from Circle K research – 83% of retail workers in Ireland have experienced harassment from customers
Circle K conducts research to highlight the issue of unacceptable customer behaviour towards its own staff as well as employees in other retail settings and is strongly urging the public to consider the impact of their behaviour
- New research from Circle K1 conducted amongst 380 of its own colleagues and 500 people employed across a broad range of settings in retail, highlights the level of harassment that retail workers are subjected to from customers
- Three out of four Circle K retail employees (75%) and 83% of Irish retail workers have experienced some form of abuse from customers
- Another 69% of Circle K retail employees report that they have seen fellow colleagues experience inappropriate behaviour such as physical assault and verbal abuse when dealing with customers
- Half of Irish retail workers (50%) have witnessed customers physically assault a colleague
- Almost a third of retail workers (28%) and almost a fifth of Circle K retail employees (18%) say the harassment they have experienced from customers was based on gender
- 34% of Circle K retail employees say they have experienced incidents of harassment based on race
- 70% of retail workers admit that their experience(s) of harassment from customers has made them consider seeking employment outside of retail
A high number (83%) of retail workers in Ireland have experienced incidents of harassment at work, with 68% experiencing incidents at least once a month. Notably and of concern for the retail sector, of those who have experienced incidents of harassment, 70% of retail workers admit that their experience(s) of harassment from customers has made them consider seeking employment outside of retail.
The research commissioned by Circle K surveyed 380 of its own colleagues working across its network of locations in Ireland and 500 people employed across a broad range of retail settings in Ireland. The research is designed to highlight the issue of unacceptable customer behaviour towards staff in retail settings with Circle K strongly urging the public to consider the impact of their behaviour on retail workers. The research results point towards what is a significant challenge for the overall retail sector in Ireland, which employs over 300,000 people2 from a total workforce in Ireland of over 2.5million.
Physical Assault & Verbal Abuse
Physical assault is another serious issue which the research highlights with 50% of Irish retail workers having witnessed a colleague being physically assaulted by a customer. Meanwhile, over four in five Circle K employees (83%) report witnessing customers verbally abuse colleagues. Another 69% of Circle K retail employees report that they have seen fellow colleagues experience inappropriate behaviour, such as verbal abuse, when dealing with customers.
Gender & Race Based Harassment
Almost a third of retail workers (28%) and almost a fifth of Circle K retail employees (18%) say the harassment they have experienced from customers was based on gender. A further 34% of Circle K retail employees say they have experienced incidents of harassment based on race.
Commenting on the research findings, Gordon Lawlor, Managing Director of Circle K Ireland, said, “As Ireland’s largest forecourt and convenience retailer, we have seen this issue develop first-hand and while the vast majority of our customers behave appropriately, we are increasingly seeing incidents of unacceptable behaviour by certain customers towards our colleagues. Our research clearly demonstrates that this issue is not just confined to Circle K and is a challenge for the wider retail sector at large.”
“As a company, we care about our colleagues and are committed to creating an environment where they are treated correctly. Being kind and respectful towards workers in retail settings should be the norm and, in our society, we really should not have to remind people of the need to behave in the right way.”
“At Circle K, we serve over 1 million customers each week across our company owned network and employ over 2,000 people, many of whom work across our retail locations. Overall, the retail sector is a critical part of the Irish economy and crucial to how our society functions. Almost three years ago, we found ourselves in a grip of a global pandemic where the retail sector demonstrated its importance and played a key role in keeping the country moving. It is crucial that we recognise this vital role and encourage good behaviour by all customers towards those working in retail settings.”
Director of Retail Ireland Arnold Dillon said, “The level of harassment toward retail staff is an enormous concern. The survey highlighted some very serious issues, including incidence of physical assault and verbal abuse, that retail workers have had to contend with. The consequences for staff are very real, including mental health issues, burnout and increased absence. At a time when there are labour shortages in many parts of the sector, it’s important that everything is done to make the sector an attractive place to work. We all have a part to play in supporting retail employees and together reducing the levels of harassment.”
In response to the survey findings, and in line with Circle K Kindness Day on 25th January, Circle K has launched a new initiative encouraging the public to consider the impact that their behaviour has on retail workers and to always treat them with kindness.
