Posterplan Ireland partners with EssenceMediacom and Lidl to bring a cracking special to Dublin’s City Centre
Out of Home (OOH) media specialist Posterplan Ireland has launched an innovative OOH advertising campaign in Dublin city centre to land the next instalment of “Go Full Lidl”.
The “Go Full Lidl” proposition launched in 2022 and aims to remind the audience that a full shop at Lidl does not need to compromise on quality – you can have a full trolley, high-quality and award-winning produce while supporting Irish suppliers and availing of low prices.
To catch the attention of passers-by and reach consumers on the move in Dublin City Centre, a cracked 3D chocolate egg has been created and placed on a 48 sheet on Richmond Street, a prime, high footfall placement. The creative build serves to drive attention, and to let customers know that Lidl has all you need this Easter and more.
The special is currently running until 9th of April. To build cover and reach, a wider campaign will begin on 27th March which includes 48 sheets, exploding Supersides, 6 sheets and roadside digital.
Posterplan worked with XL Media as the OOH production specialist.
JoJo Cox, Client Services Director at Posterplan Ireland, said: “We are all delighted to be working once again with EssenceMediacom & Lidl on the next instalment of the “Go Full Lidl” proposition. The eye-catching execution is strategically located in an area with high footfall to remind consumers of the great offers Lidl has for families this Easter.
Aisling Baker, Planning Director at EssenceMediacom, said: Lidl have tasked us with delivering even more fun innovation, and we are absolutely thrilled to continue on Go Full Lidl with an impactful OOH special that really captures the egg-citing season of Easter.
Orlaith McIvor, Senior Media Manager at Lidl Ireland, said: We’ve really Gone Full Lidl This Easter! This was a cracking project to work on. At Easter the grocery retail space can be a cluttered one. By working with EssenceMediacom Ireland on aspects outside of the traditional plan this created an opportunity for cut through in a busy space.