Pepco converts more Irish stores
Dealz becomes Pepco
The discounter formerly known as Dealz, has opened its eighth re-branded store in Ireland – this time in Limerick.
The stores have undergone complete makeovers and have been rebranded as Pepco stores. These include; Santry (Omni Shopping Centre), Finglas Main Centre, The Park at Carrickmines, The Courtyard at Newbridge, Galway Shopping Centre, The Square Tallaght, and Abbeycourt in Tralee.
The Pepco brand is owned by Dealz parent company Pepco Group, which is headquartered in Warsaw, Poland. Pepco Group also owns Poundland in the UK.
Other locations that will open as Pepco stores before Christmas include shops in Galway, Finglas and Carrickmines.
Tallaght will open early next year.
The move to introduce the Pepco retail brand in Ireland follows a trial in Spain and saw the value retailer combine offerings from both of the group’s Dealz and Pepco brands.
The latest Pepco store in Limerick, on Childer’s Road, opened its doors on September 23.
Pepco already have three stores in Limerick, known as Dealz, located on Bedford Row, William Street and the Crescent Shopping Centre.
With over 4,000 stores across 21 European countries, Pepco is known for food, health & beauty, fashion, homewares, toys and key household needs.
Olivia McLoughlin, trading country operations manager, Pepco and Dealz, said: “We’re delighted at the initial reaction to our Pepco stores in Ireland and we’re extremely excited to be opening our newest Pepco store in Limerick.
“We’ve been working hard to ensure we bring the items that we know our customers already love along with much more. We know purse strings are tight for many families throughout Ireland and that’s why we also know the value we offer will matter.”