Over a fifth of people in Ireland say the chicken fillet roll is their favourite deli food
As a part of its brand-new gourmet deli range, Circle K wanted to push the envelope of the Irish public’s perceptions of on-the-go dining – developing its own delicious and unique take on the humble classic with the launch of its Katsu Chicken Fillet Roll.
With a succulent warm breaded chicken fillet on a bed of greens and coleslaw in a fresh, crispy roll, smothered in an Asian-style sweet and salty Katsu sauce, the Katsu Chicken Roll is set to become a firm customer favourite – and is just one of the exciting new additions on Circle K’s new Deli menu, which is now available in all stores with a deli offering across its company owned network.
Delis at Circle K sites nationwide will still offer all the familiar food choices, but joining the menu are a range of delicious hot lunches, such as the classic Fish and Chips, a scrumptious Chicken Spice Box, tasty Loaded Chips and a gourmet Rustic Italian Pizza.
Also joining Circle K’s menu are new items to its hugely popular Mexican and burger ranges. Mexican food favourites such as Crunchy nachos, a deliciously filling burrito and a tasty burrito bowl are available now in all deli sites nationwide. Burger options such as a Chicken Burger, Double Burger and Grilled Beef Burger will satisfy the public’s food cravings for a meaty meal, regardless of their food preferences.
The saying goes that breakfast is the most important meal of the day, and Circle K’s breakfast deli range will make sure everyone can find a morning meal of their choice at a forecourt. The menu includes a Mexican Breakfast Burrito and Vegetarian Burrito, a mouth-watering Breakfast Plate and a traditional Breakfast Blaa, garnished with Ballymaloe Relish.
The findings of the Circle K study also show that many of us are willing to go the distance to buy our favourite deli food staple. Restrictions in place right now limit many in how far they can travel for food, but Circle K’s presence in every community in Ireland means tasty, high-quality, great value meals are always easily available.
Judy Glover, Senior Market Director, Circle K Ireland commented on the new Deli menu: ‘When many of us approach the familiar deli counter, we’re presented with an abundance of choice. Many people on the move are looking for convenient meal solutions that they can grab in a matter of minutes. In response to this, we’ve developed a new menu that makes deli counter decisions easier and quicker than before.
Research shows that while Ireland’s infamous chicken fillet roll remains a deli food staple, consumers are savvier than ever when it comes to their food and demand quality, originality and choice on a plate. Our new Deli menu is a refreshing approach to forecourt food that offers consumers all that they could ever want from a fresh food selection.’
For more information on Circle K’s new deli menu and food ranges, visit www.circlek.ie, Circle K Ireland on Facebook or @circlekireland on Twitter and Instagram.
