Optimum Nutrition Learn the ‘Whey’ to OOH

Optimum Nutrition Learn the ‘Whey’ to OOH

Out of Home (OOH) media agency Posterplan Ireland and media agency UM Ireland have collaborated to launch a multi environment campaign for Optimum Nutrition®, the World’s No. 1 Sports Nutrition Brand.  This collaborative initiative aims to educate consumers about the Optimum Nutrition® product range, emphasizing its capacity to empower individuals to reach greater potential in pursuit of their fitness goals.

Making its first appearance in the Out-of-Home (OOH) arena, the campaign strategically targets active sports and fitness enthusiasts with prominent placements along roadways and commuter routes. Emphasizing the brand’s impactful message, ‘There’s more of you in you,’ a visually striking partial Luas wrap is set to run for four weeks, spanning both the city centre and suburban areas of Dublin.

In conjunction with the overarching brand campaign, the initiative was strategically activated in gym environments, effectively connecting with the intended target audience immersed in a fitness-oriented mindset. Additionally, a component of the campaign was tailored to coincide with the 6 Nation games at the Aviva Stadium, specifically targeting avid rugby fans.

Sean Foran, Client Manager at Posterplan said: We are delighted to see this collaboration come to life and demonstrate the power of OOH for creating talkability and driving positive brand associations for Optimum Nutrition®. The execution is about more than visuals – it’s about changing behaviour, an invitation for our audience to unlock more of their potential. All executed at the perfect time of year!

Niamh Smyth, Communications Director at UM We’re thrilled to partner with Posterplan for Optimum Nutrition® inaugural OOH campaign. It’s not just about showcasing the brand; it’s about motivating individuals to unlock their full fitness potential. Crafting this campaign across diverse media channels with Sarah has been an exciting collaboration. 

 Sarah Dennehy, Senior Brand Manager @ Optimum Nutrition®, expressed her enthusiasm, stating, “We are thrilled to witness the realization of Optimum Nutrition®, the world’s #1 Sports Nutrition Brand, making its mark nationwide. The ‘More of you in you’ campaign, spotlighting our brand ambassador Hugo Keenan, is poised to not only grab attention but also leave a lasting impression within our target market. Out-of-home was strategically chosen as a key channel to heighten awareness for the Optimum Nutrition® brand. Working closely with Niamh Smyth and the entire UM team to bring this campaign to life was an exciting experience, opening doors for further growth.”

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