Nisa’s “Big Night In” promotion extended to February

Nisa’s Big Night In promotion is extending into February to ensure retailers can capitalise on the long, dark evenings and the high number of shoppers staying in at this time of year.

The event was launched in January with some great deals to help drive sales after Christmas for Nisa partners. It will continue throughout Nisa’s second promotional period of the year which starts next week and runs for three weeks (21st January to 10th February) with new lines added into the event.

A key offer included in the promotion is the Big Night In for £5 deal comprising Chicago Town Stuffed Crust pizza, Heritage potato wedges and Magnum ice cream tub.

Sweet as well as savoury share bags will be incorporated into the deal with competitive prices on treats from Haribo, Swizzels, Maynards Bassetts and Rowntrees as well as Walkers snacking.

A selection of beers, ciders, ales and wine will also be available to Nisa customers, ensuring every requirement for a Big Night In is catered for in store.

Head of Marketing at Nisa, Philippe Rondepierre, said: “The Big Night In presents opportunities across many food and drink categories from easy, chilled meal solutions, frozen pizzas, share bags of crisps and confectionery through to big bottles of soft drinks and, of course, alcohol.

“What’s more, according to research from Him, two-thirds of shoppers are looking for promotions on offer for this occasion, so it is a great opportunity to help our retailers push sales.”