Musgrave stores get a chocolate surprise – from Forest of Hope

Musgrave stores get a chocolate surprise – from Forest of Hope

Forest of Hope – the Fairtrade-accredited chocolate kids brand – is set to launch its range of nine delicious surprise eggs in Musgrave stores from 2nd August – exciting the nation’s chocolate lovers, both big and small.

New food product of the year

The ‘new food product of the year’ winner seeks to be one of the first brands to offer a delicious treat that enables children to open up and wonder about the rainforest, recycling and sustainable resourcing – whilst also being packed with fun.

The tasty nut free eggs each feature the design of one of nine amazing animals native to Sierra Leone’s Gola rainforest – which range from vulnerable to critically endangered.

Forest of Hope works to protect this stunning wildlife and ecosystem by growing cocoa in harmony with the Ngoleagorbu Cocoa Farmers’ Union (NGOCFU) – who also create a livelihood for farmers families and local communities.


The surprise eggs are packed with fun. There are over thirty exciting challenge cards to collect, thrilling family activity games to complete and amazing educational facts about the forest’s animals which children love to read.

Leo, aged 7, Forest of Hope expert said: “I get really excited when I open up the egg to find the animal inside. The chocolate is yummy! I like to learn about all the endangered animals, it makes me sad to know they are in danger but happy that we are helping them.”  

Tabitha, aged 8, Forest of Hope fan said: “When I open my Forest of Hope I am so happy. When I see my animal I get in it I show it to everyone and when I eat it…… YUM! I also see my challenge card and I see it and do it right away. I love Forest of Hope!”

Elliot aged 6 Forest of Hope enthusiast, said: “Very tasty chocolate and its kind to animals”.

Tara Stevens, Forest of Hope Brand Manager, said: “We are so proud to have created a plastic-free, delicious chocolate product, for a new generation who care greatly about people, animals and the planet. The surprise egg delivers innovation and education while also supporting cocoa farmers in Sierra Leone. The packaging is 100% recyclable and is utilised with additional activities and facts on the reverse of the carton. It is the perfect treat – just €1 and 90kcal per portion. We are delighted it’s now being sold in Musgrave stores from August 2nd to bring Forest of Hope to more customers as we continue to expand”.

Anna Barker, head of commercial partnerships at Fairtrade, said: “It’s clear that many children are – quite rightly – becoming concerned whether the snacks they consume harm people and the planet. Forest of Hope is a much-needed product which empowers children to make happier choices by being fully Fairtrade and forest friendly. The Ngoleagorbu Cocoa Farmers’ Union use farming techniques that protect the forest, preserve habitats, and maintain biodiversity. This is essential to the nine Forest of Hope animals within each surprise egg which are either vulnerable, endangered or critically endangered”.


Forest of Hope milk chocolate surprise egg contain are:

  • 100% Recyclable
  • Palm oil free recipe
  • 90 Calories
  • Nut Safe
  • Milky Recipe
  • Vegetarian friendly

Forest of Hope is a Fairtrade and sustainable chocolate brand from Kinnerton, launched in the UK in March 2021. Forest of Hope Milk chocolate surprise eggs are nut free and are produced in Kinnerton’s pioneering ‘nut free’ factory. Forest of Hope is available to buy in Ireland from Tesco and Musgraves, as well as being available online at the Forest of hope website - and at Goodibox

Kinnerton is an experienced chocolate manufacturer, they were the first brand to offer character chocolate in the UK, founded back in 1978 from humble beginnings. In 1988, the business expanded into a factory in Norfolk, which has now grown into a unique and pioneering ‘nut free’ environment. Kinnerton take great care to make all their chocolate, to get the balance right between knowing that the chocolate is both safe but also a treat for everyone to enjoy.

Kinnerton has a unique offering and is the UK’s No.1 partner for licensed confectionery as they hold top selling global licenses such as Paw Patrol and Peppa Pig amongst many more. They are innovators in chocolate, working with many retailers such as M&S and most recently in 2019 launched, NOMO (no more missing out) which is the UK’s No. 1 Vegan & Free From Choc brand.