Musgrave MarketPlace launches recruitment drive for suppliers to join new B2B online wholesale platform

Musgrave MarketPlace launches recruitment drive for suppliers to join new B2B online wholesale platform

Musgrave MarketPlace has announced a recruitment campaign which provides Irish suppliers with a unique opportunity to sell their products to a sizeable B2B audience.

With more than 50,000 B2B customers, Ireland’s only 100% Irish-owned national wholesaler Musgrave MarketPlace launched a new ecommerce platform earlier in the year, and are launching their Extended Range, supported by leading enterprise SaaS platform, Mirakl.

Alongside a core range of over 14,000 products, Extended Range is a specially curated range of products which trusted suppliers can sell on the Musgrave MarketPlace ecommerce platform – everything from artisan Irish food and beverage products to restaurant furniture, packaging and equipment.

With an ambition to have more than 12,000 Extended Range products by 2024 alongside the core range, Musgrave MarketPlace customers will be able to get everything they need to run their business in one place – a true one-stop-business-shop.

As the proposition develops, ‘Extended Range’, will allow Musgrave MarketPlace to offer tens of thousands of products to their customers, and support small Irish producers to market, as well as providing innovative new food and non-food products without having to add to their physical footprint.

Customers can order ‘Extended Range’ products from these trusted suppliers via their Musgrave MarketPlace account and products will be delivered on behalf of Musgrave MarketPlace directly from the supplier, with dedicated customer service on hand to support.

At a global level, B2B eCommerce is expected to continue expanding at a rapid compound annual growth rate (CAGR) of 18.7% from 2021 to 2028¹. In recent years, B2C shopping habits have influenced the way businesses purchase.

B2B buyers have come to expect the same efficient online shopping experience they have as B2C consumers; they are now demanding a simple, digitally-enabled, aggregate buying experience, putting pressure on wholesalers to offer more products across more categories than ever before.

To meet this customer need for all their product requirements in one location, Musgrave MarketPlace partnered with Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform.

Mirkal have supported more than 300 of the world’s most trusted brands, including Astore by AccorHotels, Carrefour, Changi Airport, Debenhams, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, Superdrug and Toyota Material Handling, to create their marketplace SaaS platforms.

Michael McCormack, Managing Director, Musgrave MarketPlace, said: “As part of our digital transformation, we wanted to offer our customers everything they could possibly need for their business through one website, bringing our range from 14,000 core products to over 26,000 Core & Extended Range products in under 2 years.

“Through our Extended Range platform, powered by Mirakl’s industry-leading technology, we plan to become a true one-stop-shop and are proud to be the first company in Ireland to create this type of platform for B2B customers.

“Using international and customer insight, we will develop a full range which makes life easier for our customers because they will be able to get everything they need to run their business in one place.

“And as a 7th generation Irish family-owned business, supporting local really matters to us. Extended Range will provide a route to market for local suppliers, I’d encourage those local suppliers to sign up and take advantage of the opportunity to become an Extended Range trusted supplier.

Marc Teuliéres, Executive Vice President, Customer Success B2B at Mirakl, added: “Musgrave MarketPlace is a true pioneer in the Irish B2B wholesale sector with a strong digital vision and strategy, which combined with our technology and expertise, will enable them to meet and exceed their customers’ demand for an extended range sold via one central platform.”

Registration is now open for suppliers to create an account and begin selling their products. Suppliers interested in selling via Musgrave MarketPlace Extended Range can e-mail or visit